Should A Aspiring Influencer Friend Stop Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That isn't leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the content we create together can achieve: a foot in the door. I know not everyone likes being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but companions support one another in minor capacities. I thought recording a clip here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and want to avoid making videos to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn't imply all those around her is content. She must to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Christopher Kramer
Christopher Kramer

A full-stack developer and tech writer with over 8 years of experience in building scalable web applications and mentoring aspiring coders.